BETFRED signs a multi-year agreement with OPTIMA

OPTIMA has announced that it has signed an agreement with BETFRED Group that enables OPTIMA to provide its platform, ongoing development and support for online, retail and call center business of BETFRED Group.

As part of the agreement, from January 2018 OPTIMA will manage the core platforms development and support of BETFRED. The deal includes the rollout of the awarded OPTIMAMGS™ platform and its retail product Serverless v2 for over 1600 betting shops supporting near 4,000 points of sale OTC terminals.

With this long-term agreement, BETFRED looks forward to working with OPTIMA to innovate and progress according to the strategic plans set out by the Group. OPTIMA´s expertise, capabilities, quality of its products and services are well recognized in the gaming industry and will be, no doubt, the key to our success” said Mark StebbingsBETFRED Managing Director. “Following its strategy to work only with leading operators, OPTIMA is pleased to work with BETFRED Group, which is the third biggest operator in the UK market, and more importantly, counts with a very professional and experienced team with a clear vision of becoming a market leader. OPTIMA will put all its expertise, services and awarded technology to immediately start helping BETFRED to thrive in this very competitive market for the coming years” said Jacob Lopez, OPTIMA CEO. “.

About Betfred:

The Group operates Betfred and Totepool. The Group operates 1668 Licensed Betting Offices on the high street, pool betting on 58 racecourses, together with online and mobile betting. Betfred acquired the Tote in July 2011 for £265 million and the company was awarded an exclusive seven year license to operate pool betting on UK racecourses. The company was founded by brothers Fred and Peter Done who started with just one shop in Salford in 1967. Back then Betfred differentiated itself by offering excellent customer value and excellent service. These principles are still at the heart of the business.


Optima is a licensed B2B producer and supplier of the awarded OPTIMAMGS™ turnkey sports betting and gaming solution, with headquarters in Sevilla (SPAIN) and offices in Gibraltar, Belgrade, and London. Optima’s aim is to supply first-class technology solutions supporting real betting and gaming operators in their market leadership allowing them to deliver premium sports betting and gaming experience. OPTIMAMGS™ platform is certified in all major jurisdictions worldwide.