News & Insights

News & Insights

  • he BETFRED Group have announced they are entering the Spanish market as part of its expansion strategy. OPTIMA through the existing partnership with BetFred, have expanded its services to the BETFRED Group to provide the Omnichannel Player Account Management and Sports Betting system OPTIMAMGS™ in the Iberian peninsula. BETFRED Managing Director Mark Stebbings said, “OPTIMA was the natural choice for Betfred as we look to expand into the Spanish market . We have partnered with Jacob Lopez and his team because of their professionalism and the flexibility of their technology

  • OPTIMA GROUP brings yet another innovative product to ICE London: Loyalty Games, bringing the Casual Games experience into the iGaming industry. Working with OPTIMA’s spin-off Warbler Gaming, an experienced team from the mobile and console gaming industry, using the flagship MGS technology, they developed Loyalty Games to gamify customer experience and increase user retention for their partners. These Loyalty Games are Casual Games using a slot-based approach and skill games mechanics to create the perfect mix of luck and skill. While user acquisition for the iGaming industry is already flooded with a

  • Efbet, leading Sportsbetting and Casino Omnichannel operator (, is pleased to announce that it will enter the Spanish regulated market this year, expanding its current European operation. Efbet group of companies, who already use OptimaMGS(tm) platform, continues trusting the platform supplier for entering the Spanish regulated market and offer their games portfolio and gaming experience to the potential Efbet’s Spanish customers. Through MGS provided by OPTIMA for both its Player Account Management platform and its Sports Betting Module, Efbet will be offering a big variety of pre-match and live sportsbetting,

  • Quality, expertise and scalability recognized at SBC Awards. Optima’s world-class betting and gaming multichannel platform has once again been recognised by the industry, winning the Best Retail Betting Product award at this year ceremony held in London yesterday evening. The award is a recognition of the excellence and expertise in delivering the most scalable, solid and reliable multichannel solutions to the betting and gaming industry. Optima’s platform powers thousands of betting shops worldwide creating innovative products, supported on new technology advantages that allow operators to enter the digital era. The judges also

  • OPTIMA, the leading betting and gaming platform supplier continues its impeccable trajectory achieving the prestigious 2018 Oracle Cloud Systems Management Award. The technological company has been selected thanks to its innovative multichannel platform, OPTIMAMGS™ a full scalable, turn-key e-gaming and sports betting platform solution, that integrates applications, engines and tools with the best 24x7 support available in the gaming industry for global operators. The award recognizes how a migration of our solution from on-premises to Cloud can be done in a very simple and cost-effective way, with huge benefits in the

  • The top performance betting and gaming platform supplier gets its solution recognized in six categories OPTIMA has been working to keep offering the best betting and gaming platform solution and now these prestigious awards have announced its 2018 shortlist and OPTIMA is present in six categories. Last year, Optima won The Best Standalone Platform Provider Award for OPTIMAMGS™, an integral, turn-key e-gaming and sports betting platform solution, that orchestrates applications, engines and tools, bundled with support, development and integration services allowing operators to serve their customers through multiple customer engagement channels

  • The leading magazine specialised in the Spanish betting and gaming sector, gave the Business Excellence Award to the entrepreneur, Jacob Lopez, recognizing the impeccable trajectory of OPTIMA, the software supplier of multi-channel sports betting and gaming solutions founded and directed by him since 2012. The president of the Azar Magazine, Manuel Ortega, declared “last year OPTIMA swept, won international awards and is known around the world, the agreements he has signed are incredible.” Jacob Lopez, OPTIMA CEO, took the opportunity to thank OPTIMA colleagues for their efforts and he declared “This recognition