OPTIMA will showcase its innovations at TVC 2017

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This 26th of October, OPTIMA Team returns to the TVC Bookmakers Trade Fair at Solihull to showcase its latest innovations.

For the third time in a row, OPTIMA joins this very successful and only trade show aimed at Independent Bookmakers as an exclusive partner offering first-hand experiences to its visitors.

Newly released product upgrades, innovative features and demos will be presented by the OPTIMA Team at the Stand 10, allowing visitors to learn more about advantages of OPTIMAMGS, the most powerful, dynamic and feature rich multichannel platform in the market.


The TVC Bookmakers Trade Fair attracts a range of exhibitors, partners and industry insiders, ranging from gaming and betting software vendors, to screens, gaming machines, terminals to furniture, security and printing services suppliers, along the Gambling Commission, as a regulatory body, and other industry organisations.

Two OPTIMA Team members have been confirmed as speakers at this year’s show:

11:30, ServerLess EPOS

How technology helps retail operators in innovating and enriching their product offering whilst reducing operational costs and increasing availability of betting services to customers.

Presented by Mr. Jacob Lopez, CEO at OPTIMA.

13:00,  Innovation and Optimization through a Self-Service System

A new generation of self-service cabinet-agnostic software that completely satisfies bookmakers’ demand for a fully consistent offer of OTC and the SSBT products, complete access to liability control and risk management tools and new, game-changing commercial models, allowing for more flexibility and new revenue streams generation to operators.

Presented by: Ms. Marta Nikolova, Head of Account Management and Customer Care at OPTIMA.


Get in touch with OPTIMA at the Stand 10 and Raise the Game!

SBC Awards 2017, a great event to celebrate

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SBC Awards 2017

OPTIMA will be attending to the fourth edition of this event which will be a great occasion to recognise excelence and to celebrate new market opportunities.

SBC Awards will honour the hard work across the sports betting industry through 11 Operators/Affiliate awards and 17 Supplier awards.

The judging panel will include James Woods, Head of Performance Marketing for bet365BetBright CEO Marcus Brennan and Marcos Oliveira, Chief Affiliate Officer for Clever Advertising Group, with more additions to be confirmed in the next few weeks.

Jacob Lopez Curciel, CEO for OPTIMA (awarded Best Retail Betting Product 2016), explained: “We are very proud to be the headline sponsor for the SBC Awards 2017. The event comes as a great time, as we are celebrating the opening of a window for new online licence applications in Spain that will enable new online operators to work with OPTIMA to gain access to the market. This is something we are very much looking forward to celebrating with the entire gaming industry.”

The fourth edition of this event, sponsored by OPTIMA, will take place the next Tuesday 5 December, at the stunning Artillery Garden in central London, reflecting the great expansion of these awards.

Source: sbcnews.co.uk

New opportunities in the Spanish Market

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The Spanish regulatory body la Dirección General de Ordenación del Juego, (DGOJ) has promoted a call for new applicants for the Spanish gambling market.

In case of being approved by the Ministry of Finance, the new tender process is expected to be re-opened in 2017. During this year, the interested parties would be able to make their applications of general license to the DGOJ.

This news represents new opportunities in the Spanish market in which the online gambling sector grow up year-on-year.

Total amount played in euros

Source: Prepared by the authors on the basis of Online Gambling market data of the DGOJ.



OPTIMA is an innovative software developper of B2B and B2C turnkey sports betting and gaming solutions with partners in Europe, Asia, Africa and America.

Our platform, OPTIMAMGS is the most dinamyc, flexible and powerful betting and gaming multichannel platform which is certified in Spain and live since 2012.

Be different than anyone else through unique product design, unique promotions available and unique performance and product availability.



Optima at Betting On Sports 2017 Stand D1

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OPTIMA continues its positioning at the forefront of the e-gaming and bookmaking suppliers with its presence in one of the most important industry events. OPTIMA has a stand and participates in the conferences held at The Betting on Sports 2017 that will take place at OLYMPIA Conference Center, London.

The international developer of leading software solutions, will reveal new products and will perform various presentations to the audience around OPTIMAMGS™, its multichannel and multivertical gaming platform.

OPTIMA, through its platinum sponsorship to the BOS conference, will also make available various spaces for the attendees to refresh and network during the different days the conference takes place.
OPTIMAMGSTM , is a dynamic, customizable and flexible platform that allows operators to offer their products via desktop, mobile, retail, call center, SmartTV and game consoles. It is designed for those Operators, who are in the demand of very high performance, stability and feature rich software also integrating a myriad of products from third parties that integrate seamlessly with its world-class sports betting fixed odds product.

Among its advanced features, OPTIMA offers fully automated content management, risk management and other very easy to use functionalities reducing the overhead for the teams to operate in a very complex market. Full control of the entire platform is available, with the possibility of outsourcing any part of the services to any third party the operator will require to work with.

Visit the OPTIMA booth (D1) to discover how OPTIMAMGSTM can take your business to the next level.



Success at Expojoc 2017

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Betting platform and systems provider OPTIMA has been working to increase market share in its native Spain. The firm is focused on exporting its product and services, as 95% of its business is with international clients, but OPTIMA is also using its global brand in the home market.

Last week, it showcased its products to a local audience after outlining a Spanish focus at EXPOJOC trade show in Valencia. OPTIMA explained its focus on Spanish market presence and its existing partnership with Catalan-based GoldenPark.es, one of the leading gaming companies in the Spanish sector.

General Manager Juan Mediavilla believes the gambling software provider has increased its reputation in the Spanish market by introducing the MGS multi-channel gaming platform to the local betting industry.

“It was a pleasure for us to have been able to present our products to the Spanish market at EXPOJOC,” said Mediavilla. “We want to thank both the organisations and all those visitors who have accompanied us throughout the day.”

As platinum sponsor of Betting on Sports 2017 (13-15 September), Optima is gearing up for the second incarnation of the largest international sports and betting trade conference in Kensington. CEO Jacob Lopez Curciel starred in the live betting environment session at last year’s event

Source: https://sbcnews.co.uk/technology/2017/06/20/optima-market-share-native-spain/

OPTIMA will participate in EXPOJOC Valencia 2017

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The Spanish-based provider, which develops and markets one of the leading software systems for the gaming and sports betting industry, will introduce its comprehensive MGS multi-channel gaming platform on 13th and 14th June in Valencia, Spain.

Visitors to the OPTIMA booth (B-7) will be able to see a complete range of products, designed to promote a solution to operators who want to contract an independent platform, which they can develop in a personalized way and without sharing resources with other gaming operators.

OPTIMA MGS is a constantly evolving software platform that allows operators to offer players a faster, safer and more personalized way to enjoy their products, designed in particular by each operator, based on their business and product philosophy.

Optima participates in EXPOJOC

OPTIMA offers customized solutions, from OPTIMA-OPERATOR shared development models, to dedicated development resources for individual operators, directly managed by OPTIMA or fully managed platforms, always taking into account that OPTIMA does not operate the platform, OPTIMA develops and maintains it. The operators can develop and focus on their business while leaving the management of the technology in the hands of experts.
Each year, the innovations provided by OPTIMA have captured the attention of the industry, which has allowed OPTIMA to keep its platform at the forefront of technological and product innovation.
The OPTIMA MGS platform is multichannel: Web, Mobile, Retail, Call Center, Smart TV or game consoles

Optima’s main products include:

- Face-to-face betting system, WORLD TILL, currently present in more than 20,000 points of sale worldwide.
- Online betting system (Web and Mobile) with the best ratios of performance, scalability and cost of the market (up to 65,000 transactions per second in a mid-range system)
- ORACLE BUSINESS INTELLIGENCE Server Enterprise Edition as part of the backend platform.
- New multi-channel bonus and promotions system, integrated in the near-real time action business intelligence.
- The award-winning iSHOP, which enables users to use their mobile devices such as iPads, laptops and smartphones, to place their bets at retail locations such as casinos and betting shops.
- Specific products for newly regulated markets (Africa, Eastern Europe, etc.)

Visit the B7 booth to discover how OPTIMA can bring a differential element to your business and provide a solution that will allow your business to grow without technological or product boundaries.


OPTIMA at Betting On Football 2017

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OPTIMA is the Gold Sponsor for Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge.

Ahead of the 3-5 May event, we spoke to Jacob Lopez Curciel, CEO at OPTIMA, about why football is such an attractive sport for betting, how the market is changing from a consumer perspective and how betting and football stakeholders can work more effectively together.

SBC: Why is football such an attractive sport for betting?

JLC: As the king of sports, football is more than a sport in most countries, and in many cases a way of life. Football is everywhere, it is exciting and is easy to understand. Football is well known and sports followers normally support one or more teams, and participate in many other activities related to football that are not always related to the clubs themselves.

Why is it so attractive for betting? Considering the above, and that there are all kinds of things that influence our decision-making processes, the desirability bias affects most of the decisions regarding the sports and the betting behaviour of the punter; hence, a well-known sport, supported teams and supported players allows a higher number of bettors for football than for any other sport and makes football very attractive for many punters.

From the bookmakers’ perspective, attracting the interest of the punters is vital. Higher number of followers for a sport means that it will get more attention by the bookmakers, and that translates into more products, more suppliers and more opportunities available to punters.

Technology also is helping to support the above, with OPTIMA continuously investing in new products, usually made available for football and horse racing before any other sports.

SBC: From a consumer perspective, how is football betting changing?

JLC: The evolution of the betting punter in the last few years has been very noticeable and our partners know all about it. Part of it is due to technology provided by the operators and part of it due to the amount of information available in social networks, real or near real time data and a wider number of offers.

Currently the football punter compares prices, cashes out and selects accumulators based on prices but also considering the bonuses given on those when selecting what they want to place their bets on. More and more punters are betting on less and less top competitions and less and less market types, permitting them to concentrate on mastering certain patterns and recognising situations that make the punter think they have an advantageous position over the bookmaker.

Hence, we could say that consumers have more tools at their fingertips to react in almost real time to information that influences their decision process, and which makes them vary the opinion previously held regarding an evaluated outcome. Here is where allowing the customers to correct their decisions, with tools like cash out, creates the impression to the punter that they have bigger control and it really increases the number of interactions the punter now has with the bookmaker, which translates into higher enjoyment for the punter and higher profit for the bookmaker.

OPTIMA constantly develop new tools that help the bookmakers in obtaining intelligence about customer behaviour and betting trends, allowing informed decisions to be made in real time, to understand how their customers are changing and to produce new products and variations of the existing ones that better service their customers’ preferences.

SBC: How can betting & football stakeholders work better and more effectively together?

JLC: The Betting on Football Conference certainly helps. Increased dialogue and transparency on key issues (sport integrity, trading anomalies) to improve consumer confidence.

The dialogue between regulators, football organisations and federations, marketing organisations and bookmakers to provide a fair and safer betting environment to consumers, keeping them away from problem gambling. Also from the bookmakers’ perspective, greater control and clearer actions to correct the existing integrity problems in some sports, also touching on football.

SBC: What key agenda, debate or discussion do you want to hear at BOFCON 2017?

JLC: Collaboration between regulators, football organisations and bookmakers in respect of fraud detection and integrity in football. How could technology organisations help them more?

Source: SBC News

OPTIMA at ICE 2017 Stand N2-310

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Business man holding electricity light bolt in his handsOPTIMA is proud to announce that it will be participating for a 3rd consecutive year at ICE, the world’s largest dedicated Gaming exhibition and conference.

The Spain based supplier of leading software systems to the e-gaming and sports betting industry, will showcase its multi-channel gaming suite at ICE Totally Gaming 2017, held at ExCeL London (February 7-9).

Visitors to the OPTIMA stand (N2-310) will be able to view a full product range designed to facilitate multi-channel solution, which reduces costs and drives revenue.

The constantly evolving suite of software allows operators to offer players faster and more convenient way to enjoy their products, while players gain access to a full range of markets.

Every year the new OPTIMA innovations have caught the attention of the industry which has allowed OPTIMA to engage with new customers and create even more partnerships with other services factories.

OPTIMA MGS platform is multi-channel.Web, Mobile, Retail, Call Center, Smart TV’s, Game Consoles …

The selection of our main products will be available to view at ICE 2017, including:

  • Renowned Serverless EPOS retail betting system.
  • Application user experience and data real time delivery system “POSEIDON”. Millisecond internet data updates with outstanding performance, scalability and cost.
  • Near Real Time Business intelligence and reporting system.
  • New free way multi channel, multi supplier, promotion system.
  • Award winning iSHOP.
  • Emerging and new regulated markets specific products (Africa, Eastern Europe ..)

Visit our booth N2-310 to discover how OPTIMA can make a positive difference to your business and provide a solution that grows with your success. Our specialists in Platform Migration and new Start-ups setup will be available all exhibition days from Tuesday to Thursday.

Please do not forget to book an appointment writing to ice@optimaonline.es, or just drop by for a quick chat or demo.

An operator must be Multi-Channel present

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OPTIMA CEO Jacob Lopez Curciel discusses the development of his firm into a Multi-Channel supplier in a constantly evolving industry.

1. Your iSHOP product really turned a few heads when it was presented at the Bookmakers Trade Fair in October – Why do you think it was so warmly received?

Our product is a neat piece of technology, and also a carefully designed interface and user journey for the customer combined with a new revenue channel for the bookmakers.

Use your own device (UYOD) is found everywhere, these days, from internet use to paying your bills. How the punters engage at the retail venues, is changing merging the millennial’s inbuilt link to using their own devices for absolutely everything, to the social experience only achievable at the bricks-and-mortar high street presence. iSHOP is a unique experience of betting in play instantly, on what you see on the screens, without waiting in a queue or getting the next slot on an SSBT.

2. How long has it taken you to develop this solution – will it work in other markets?

The solution has gone over a few iterations until the interface and journey were perfected. Finally the current version ticks all the boxes and we can see from the interest generated that the time ,effort and investment is completely justified.

3. OPTIMA has a well renowned expertise in the retail sector, but your online product range is also impressive – what’s stands you out from the crowd here?

Just look at the numbers numbers, for a mid-range system and single bookmaker platform, 65.000 operations per second, 2.500 data transactions per second, over 300 simultaneous live events with sub-second processing; when getting to these numbers we know it is enough-power under the operator’s control. We have yet to see the limit of our platform in a real situation.

4. Is an Multi-Channel solution now available to all bookmakers, regardless of size? 

Yes it is, OPTIMA’s partners offer solutions to bookmakers that will not be able to normally afford the costs of running a multi-channel operation. The ability to segment the access to the reporting and controlling tools by operator, allows our partner to run big B2B operations, also multi-channel, using a single bookmaker instance of our platform.

5. Can bookmakers afford not to have all these touch points with their customers?

It has been clear to us for many years ago, that an operator must be Multi-Channel present, round the clock and under a single brand. The adjusted margins, taxes and marketing costs make it a luxury not to service the customers on all their demands, and it has to be done professionally and with the guarantee of success.

6. How pleased are you to be recognised for your expertise with the Best Retail Betting Product at the SBC Awards?

I´m very pleased, it is definitely a recognition of a lot of hard work, but this result is not the work of a single person, even not from our own team which I adore and that have to be in bold and capitals named here together with my family who allows me relentless dedication to my passion.

The collaboration of our partners, some of them pioneers and well recognized by the UK industry, the Fishers, Peter and Steve, the guys from the BTC who trusted us and believed in our project, Howard, Paul, Julian, Michael, David and many others who shared the passion for sports betting, they all have the betting blood running through their veins.

Also those who I have managed to closely work with in other markets like Joan, Tzvetomir, Boyan, Akin and Dammy, Alexey, Chris, Mark and Ian, who through their extensive product knowledge, every day give us the opportunity to innovate in those markets where we had to work hard in our products, to adapt, to transform and localize to their expectations, to work with them in their markets helping them leading the industry. A big thank for their trust in us.

I cannot forget those industry suppliers that work with us in close harmony and believed in the iSHOP potential, thanks a lot to them as well.

Also I have to thank the industry media for the exposure they give to every new innovation or highlight we make them aware of, it Is not only producing the products, is also how to reach the audience with the right message.

Optima awarded Best Retail Betting Product 2016 by the prestigious media organization SBC @ the SBC Awards Ceremony 2016.

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sbc awards

Optima also was nominated and finalist for the best Inplay Betting Product Category.

Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals.

Bet365 also picked up the gong for best Live Betting Product in a very successful night for the bookmaker.

Yorkshire -based Sky Bet also had a successful evening, winning the Best Football Bookmaker Awards, being highly commended in another two categories, and seeing sister brand Oddschecker retain the Affiliate of the Year Award.

400 industry professionals attended the awards at the exclusive Under The Bridge nightclub at Stamford Bridge and were given a Christmas welcome with snow, mulled wine and mince pies. Inside entertainment came in the form of a 138.com sponsored selfie competition – the entries of which can be seen here – and the Slots Million VR casino.

The evening was hosted by Sky Sports News presenter Hayley McQueen, thanks to sponsorship from BetOnBrazil, who announced the winners and highly commended entries in seven innovation award categories and seven overall award categories.

The innovation awards winners were chosen by a panel of 30 judges, most of whom are leading CEOs in the business, while the overall awards were voted for by people who attended SBC’s two conferences, Betting on Football and Betting on Sports, or who receive the daily Betting Bulletin from SBC News.

The evening also saw the launch of the SBC Sports Betting Hall of Fame, with Howard Chisholm of Chisholm Bookmakers, Carsten Koerl of Sportradar and FSB Technology chairman Mark Blandford inducted as inaugural members.

The night ended with a set from Kellie Acreman, voted one of the world’s sexiest DJs, sponsored by EnergyBet.

SBC managing director Andrew McCarron said: “Congratulations to Bet365 on winning Best Bookmaker again and all our winners. Thanks to everyone who made it to our Awards ceremony with a difference. And particular thanks to our sponsors OPTIMA, LeoVegas, Ganapati plc, Oddslife, InPlay Sports Data, BetBrain, Digital Fuel, SlotsMillion, Sportito, BetonBrazil, BetConstruct, Vermantia, 138.com, SBTech, Sportradar, Energybet, Mr Green and Golden Race.”

Bookmaker of the Year  – Sponsored by Oddslife

  • Bet365 – Winner
  • Sky Bet – Highly Commended
  • Unibet
  • Pinnacle
  • 10bet


Innovation in Retail Betting – Best Retail Betting Product

  • Optima – Winner
  • SIS – Highly Commended
  • Racing Post/BGT
  • Perform Group
  • Mediatech
  • BetConstruct

Affiliate of the Year – Sponsored by 138.com

  • Oddschecker – Winner
  • Bettingexpert – Highly Commended
  • The FlashScore Network
  • At The Races
  • Superscommesse

Rising Star in Sports Betting – Sponsored by Golden Race

  • EnergyBet – Winner
  • BetOnBrazil – Highly Commended
  • LeoVegas Sports
  • Mr Green
  • Tipbet

Football Bookmaker of the Year – Sponsored by InPlay Sports Data

  • SkyBet – Winner
  • Pinnacle – Highly Commended
  • Unibet
  • 10Bet
  • 138.com
  • VBet

Football Affiliate of the Year – Sponsored by EnergyBet

  • BetBrain – Winner
  • Footballtips.com – Highly Commended
  • Free Super Tips
  • Bookmakers Review
  • Weekend Football

Esports Bookmaker of the Year – Sponsored by Betradar

  • Pinnacle – Winner
  • SkyBet – Highly Commended
  • Unikrn
  • Danske Spil
  • Vitalbet

Marketing Campaign of the Year  – Sponsored by Vermantia

  • LeoVegas – LeoVegas Sports launch – Winner
  • Marathonbet – Non-League Challenge – Highly Commended
  • SkyBet – Making Betting Better
  • Ladbrokes – Betstation rebranding
  • Unibet – Unibet Affiliates

Innovation in Football Betting – Best Football Betting Product

  • BetBright – Winner
  • TXODDS – Highly Commended
  • SBTech
  • Betgenius
  • BetBrain 4 Business
  • Colossus Bets

Innovation in Sports Betting – Best Sports Betting Product  – Sponsored by Mr Green

  • BetConstruct – Winner
  • Metric Gaming – Highly Commended
  • ArenaCube
  • Openbet
  • Betradar
  • FSBTech

Innovation in Live Betting – Best Live Betting Product

  • Bet365 – Winner
  • SBTech – Highly Commended
  • InPlay Sports Data
  • Commologic
  • Metric Gaming
  • Optima

Innovation in Virtual Sports – Best New Virtual Sports Product

  • Golden Race – Winner
  • Vermantia – Highly Commended
  • Inspired Gaming
  • VSoftCo
  • Betradar
  • SIS

Innovation in Fantasy Sports – Best Fantasy Sports Product

  • Oulala Games – Winner
  • Premier Punt – Highly Commended
  • Mondogoal.com
  • Brazil’s Fantasy Football
  • Sportito ASAP Italia
  • RunLastMan

Innovation in Affiliation – Best New Affiliate Product – Sponsored by LeoVegas

  • Better Collective – Winner
  • Bet IT Best – Highly Commended
  • Betcade
  • Fresh8 Gaming
  • At The Races
  • WantMyBet


Read more: http://www.sbcnews.co.uk/latestnews/2016/12/08/bet365-retains-best-bookmaker-title-sbc-awards/#ixzz4SHQRFp00