OPTIMA will participate in EXPOJOC Valencia 2017

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The Spanish-based provider, which develops and markets one of the leading software systems for the gaming and sports betting industry, will introduce its comprehensive MGS multi-channel gaming platform on 13th and 14th June in Valencia, Spain.

Visitors to the OPTIMA booth (B-7) will be able to see a complete range of products, designed to promote a solution to operators who want to contract an independent platform, which they can develop in a personalized way and without sharing resources with other gaming operators.

OPTIMA MGS is a constantly evolving software platform that allows operators to offer players a faster, safer and more personalized way to enjoy their products, designed in particular by each operator, based on their business and product philosophy.

Optima participates in EXPOJOC

OPTIMA offers customized solutions, from OPTIMA-OPERATOR shared development models, to dedicated development resources for individual operators, directly managed by OPTIMA or fully managed platforms, always taking into account that OPTIMA does not operate the platform, OPTIMA develops and maintains it. The operators can develop and focus on their business while leaving the management of the technology in the hands of experts.
Each year, the innovations provided by OPTIMA have captured the attention of the industry, which has allowed OPTIMA to keep its platform at the forefront of technological and product innovation.
The OPTIMA MGS platform is multichannel: Web, Mobile, Retail, Call Center, Smart TV or game consoles

Optima’s main products include:

- Face-to-face betting system, WORLD TILL, currently present in more than 20,000 points of sale worldwide.
- Online betting system (Web and Mobile) with the best ratios of performance, scalability and cost of the market (up to 65,000 transactions per second in a mid-range system)
- ORACLE BUSINESS INTELLIGENCE Server Enterprise Edition as part of the backend platform.
- New multi-channel bonus and promotions system, integrated in the near-real time action business intelligence.
- The award-winning iSHOP, which enables users to use their mobile devices such as iPads, laptops and smartphones, to place their bets at retail locations such as casinos and betting shops.
- Specific products for newly regulated markets (Africa, Eastern Europe, etc.)

Visit the B7 booth to discover how OPTIMA can bring a differential element to your business and provide a solution that will allow your business to grow without technological or product boundaries.

OPTIMA at ICE 2017 Stand N2-310

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Business man holding electricity light bolt in his handsOPTIMA is proud to announce that it will be participating for a 3rd consecutive year at ICE, the world’s largest dedicated Gaming exhibition and conference.

The Spain based supplier of leading software systems to the e-gaming and sports betting industry, will showcase its multi-channel gaming suite at ICE Totally Gaming 2017, held at ExCeL London (February 7-9).

Visitors to the OPTIMA stand (N2-310) will be able to view a full product range designed to facilitate multi-channel solution, which reduces costs and drives revenue.

The constantly evolving suite of software allows operators to offer players faster and more convenient way to enjoy their products, while players gain access to a full range of markets.

Every year the new OPTIMA innovations have caught the attention of the industry which has allowed OPTIMA to engage with new customers and create even more partnerships with other services factories.

OPTIMA MGS platform is multi-channel.Web, Mobile, Retail, Call Center, Smart TV’s, Game Consoles …

The selection of our main products will be available to view at ICE 2017, including:

  • Renowned Serverless EPOS retail betting system.
  • Application user experience and data real time delivery system “POSEIDON”. Millisecond internet data updates with outstanding performance, scalability and cost.
  • Near Real Time Business intelligence and reporting system.
  • New free way multi channel, multi supplier, promotion system.
  • Award winning iSHOP.
  • Emerging and new regulated markets specific products (Africa, Eastern Europe ..)

Visit our booth N2-310 to discover how OPTIMA can make a positive difference to your business and provide a solution that grows with your success. Our specialists in Platform Migration and new Start-ups setup will be available all exhibition days from Tuesday to Thursday.

Please do not forget to book an appointment writing to ice@optimaonline.es, or just drop by for a quick chat or demo.

An operator must be Multi-Channel present

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OPTIMA CEO Jacob Lopez Curciel discusses the development of his firm into a Multi-Channel supplier in a constantly evolving industry.

1. Your iSHOP product really turned a few heads when it was presented at the Bookmakers Trade Fair in October – Why do you think it was so warmly received?

Our product is a neat piece of technology, and also a carefully designed interface and user journey for the customer combined with a new revenue channel for the bookmakers.

Use your own device (UYOD) is found everywhere, these days, from internet use to paying your bills. How the punters engage at the retail venues, is changing merging the millennial’s inbuilt link to using their own devices for absolutely everything, to the social experience only achievable at the bricks-and-mortar high street presence. iSHOP is a unique experience of betting in play instantly, on what you see on the screens, without waiting in a queue or getting the next slot on an SSBT.

2. How long has it taken you to develop this solution – will it work in other markets?

The solution has gone over a few iterations until the interface and journey were perfected. Finally the current version ticks all the boxes and we can see from the interest generated that the time ,effort and investment is completely justified.

3. OPTIMA has a well renowned expertise in the retail sector, but your online product range is also impressive – what’s stands you out from the crowd here?

Just look at the numbers numbers, for a mid-range system and single bookmaker platform, 65.000 operations per second, 2.500 data transactions per second, over 300 simultaneous live events with sub-second processing; when getting to these numbers we know it is enough-power under the operator’s control. We have yet to see the limit of our platform in a real situation.

4. Is an Multi-Channel solution now available to all bookmakers, regardless of size? 

Yes it is, OPTIMA’s partners offer solutions to bookmakers that will not be able to normally afford the costs of running a multi-channel operation. The ability to segment the access to the reporting and controlling tools by operator, allows our partner to run big B2B operations, also multi-channel, using a single bookmaker instance of our platform.

5. Can bookmakers afford not to have all these touch points with their customers?

It has been clear to us for many years ago, that an operator must be Multi-Channel present, round the clock and under a single brand. The adjusted margins, taxes and marketing costs make it a luxury not to service the customers on all their demands, and it has to be done professionally and with the guarantee of success.

6. How pleased are you to be recognised for your expertise with the Best Retail Betting Product at the SBC Awards?

I´m very pleased, it is definitely a recognition of a lot of hard work, but this result is not the work of a single person, even not from our own team which I adore and that have to be in bold and capitals named here together with my family who allows me relentless dedication to my passion.

The collaboration of our partners, some of them pioneers and well recognized by the UK industry, the Fishers, Peter and Steve, the guys from the BTC who trusted us and believed in our project, Howard, Paul, Julian, Michael, David and many others who shared the passion for sports betting, they all have the betting blood running through their veins.

Also those who I have managed to closely work with in other markets like Joan, Tzvetomir, Boyan, Akin and Dammy, Alexey, Chris, Mark and Ian, who through their extensive product knowledge, every day give us the opportunity to innovate in those markets where we had to work hard in our products, to adapt, to transform and localize to their expectations, to work with them in their markets helping them leading the industry. A big thank for their trust in us.

I cannot forget those industry suppliers that work with us in close harmony and believed in the iSHOP potential, thanks a lot to them as well.

Also I have to thank the industry media for the exposure they give to every new innovation or highlight we make them aware of, it Is not only producing the products, is also how to reach the audience with the right message.

Optima awarded Best Retail Betting Product 2016 by the prestigious media organization SBC @ the SBC Awards Ceremony 2016.

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sbc awards

Optima also was nominated and finalist for the best Inplay Betting Product Category.

Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals.

Bet365 also picked up the gong for best Live Betting Product in a very successful night for the bookmaker.

Yorkshire -based Sky Bet also had a successful evening, winning the Best Football Bookmaker Awards, being highly commended in another two categories, and seeing sister brand Oddschecker retain the Affiliate of the Year Award.

400 industry professionals attended the awards at the exclusive Under The Bridge nightclub at Stamford Bridge and were given a Christmas welcome with snow, mulled wine and mince pies. Inside entertainment came in the form of a 138.com sponsored selfie competition – the entries of which can be seen here – and the Slots Million VR casino.

The evening was hosted by Sky Sports News presenter Hayley McQueen, thanks to sponsorship from BetOnBrazil, who announced the winners and highly commended entries in seven innovation award categories and seven overall award categories.

The innovation awards winners were chosen by a panel of 30 judges, most of whom are leading CEOs in the business, while the overall awards were voted for by people who attended SBC’s two conferences, Betting on Football and Betting on Sports, or who receive the daily Betting Bulletin from SBC News.

The evening also saw the launch of the SBC Sports Betting Hall of Fame, with Howard Chisholm of Chisholm Bookmakers, Carsten Koerl of Sportradar and FSB Technology chairman Mark Blandford inducted as inaugural members.

The night ended with a set from Kellie Acreman, voted one of the world’s sexiest DJs, sponsored by EnergyBet.

SBC managing director Andrew McCarron said: “Congratulations to Bet365 on winning Best Bookmaker again and all our winners. Thanks to everyone who made it to our Awards ceremony with a difference. And particular thanks to our sponsors OPTIMA, LeoVegas, Ganapati plc, Oddslife, InPlay Sports Data, BetBrain, Digital Fuel, SlotsMillion, Sportito, BetonBrazil, BetConstruct, Vermantia, 138.com, SBTech, Sportradar, Energybet, Mr Green and Golden Race.”

Bookmaker of the Year  – Sponsored by Oddslife

  • Bet365 – Winner
  • Sky Bet – Highly Commended
  • Unibet
  • Pinnacle
  • 10bet


Innovation in Retail Betting – Best Retail Betting Product

  • Optima – Winner
  • SIS – Highly Commended
  • Racing Post/BGT
  • Perform Group
  • Mediatech
  • BetConstruct

Affiliate of the Year – Sponsored by 138.com

  • Oddschecker – Winner
  • Bettingexpert – Highly Commended
  • The FlashScore Network
  • At The Races
  • Superscommesse

Rising Star in Sports Betting – Sponsored by Golden Race

  • EnergyBet – Winner
  • BetOnBrazil – Highly Commended
  • LeoVegas Sports
  • Mr Green
  • Tipbet

Football Bookmaker of the Year – Sponsored by InPlay Sports Data

  • SkyBet – Winner
  • Pinnacle – Highly Commended
  • Unibet
  • 10Bet
  • 138.com
  • VBet

Football Affiliate of the Year – Sponsored by EnergyBet

  • BetBrain – Winner
  • Footballtips.com – Highly Commended
  • Free Super Tips
  • Bookmakers Review
  • Weekend Football

Esports Bookmaker of the Year – Sponsored by Betradar

  • Pinnacle – Winner
  • SkyBet – Highly Commended
  • Unikrn
  • Danske Spil
  • Vitalbet

Marketing Campaign of the Year  – Sponsored by Vermantia

  • LeoVegas – LeoVegas Sports launch – Winner
  • Marathonbet – Non-League Challenge – Highly Commended
  • SkyBet – Making Betting Better
  • Ladbrokes – Betstation rebranding
  • Unibet – Unibet Affiliates

Innovation in Football Betting – Best Football Betting Product

  • BetBright – Winner
  • TXODDS – Highly Commended
  • SBTech
  • Betgenius
  • BetBrain 4 Business
  • Colossus Bets

Innovation in Sports Betting – Best Sports Betting Product  – Sponsored by Mr Green

  • BetConstruct – Winner
  • Metric Gaming – Highly Commended
  • ArenaCube
  • Openbet
  • Betradar
  • FSBTech

Innovation in Live Betting – Best Live Betting Product

  • Bet365 – Winner
  • SBTech – Highly Commended
  • InPlay Sports Data
  • Commologic
  • Metric Gaming
  • Optima

Innovation in Virtual Sports – Best New Virtual Sports Product

  • Golden Race – Winner
  • Vermantia – Highly Commended
  • Inspired Gaming
  • VSoftCo
  • Betradar
  • SIS

Innovation in Fantasy Sports – Best Fantasy Sports Product

  • Oulala Games – Winner
  • Premier Punt – Highly Commended
  • Mondogoal.com
  • Brazil’s Fantasy Football
  • Sportito ASAP Italia
  • RunLastMan

Innovation in Affiliation – Best New Affiliate Product – Sponsored by LeoVegas

  • Better Collective – Winner
  • Bet IT Best – Highly Commended
  • Betcade
  • Fresh8 Gaming
  • At The Races
  • WantMyBet


Read more: http://www.sbcnews.co.uk/latestnews/2016/12/08/bet365-retains-best-bookmaker-title-sbc-awards/#ixzz4SHQRFp00

SBC launches Betting Hall of Fame

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Howard Chisholm, Managing Director of Chisholm Bookmakers is to be one of the first inductees to the Betting Hall of Fame when it is launched on Wednesday 7th December in a glittering awards ceremony at Stamford Bridge.

This award is in recognition of Howard’s work as one of the founders of the Bookmakers Technology Consortium and his subsequent efforts in driving forward the BTC.

The Optima MGS powered BTC enables small and medium size Bookmakers to take advantage of the acknowledged industry leading technology provided by OPTIMA MGS

The Consortium has an agreement with Optima MGS for the supply of Betting Shop EPoS systems together with internet and call centre software.

Howard was instrumental in setting up the BTC in 2008 and from then on it has gone from strength to strength and now has over 500 shops in its portfolio.

Optima is proud to be associated with the BTC and can think of no worthier recipient of this honour than Howard Chisholm.

Long may he continue his good work and OPTIMA will be there to support him on every step of the way.


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Steve Fisher, founder and chief executive of the independent UK retail bookmaker Stan James, commented this week that they have adopted the Optima serverless electronic point of sales system (EPOS) and that it has been already installed and live in their entire estate.

“The new OPTIMA EPOS software platform is really helping us doing more with less, it takes much less equipment, less space and less work at shop level looking after and/or replacing worn or damaged equipment…and that saves time and costs.”
“Its ease of installation, quick implementation and low costs will save us time and around £150,000 in our immediate expansion plans,” he said this week.

“That’s important in a tough bookmaking environment in which competition; taxes and regulatory requirements continually test the bottom line.”

Stan James Retail was already working with OPTIMA EPOS system, and decided migrating their estate to OPTIMA SERVERLESS EPOS back in July, completed the second week of October. OPTIMA will be showcasing the SERVERLESS EPOS with its awarded stand-alone feature together with the new ISHOP personal betting terminals in the TVC Solihull Bookmakers Trade Show on Thursday the 27th of October, where OPTIMA has a stand and is the headline sponsor.

About Stan James.

Founded with a single Berkshire venue by Steve Fisher and the late James Holder in 1973, the Stan James group has grown into one of the foremost independent and trusted bookmaking firms in Britain, with 113 retail betting shops located from Glasgow in the north to Penzance in the south.

The company also enjoys successful partnerships with companies in Europe and South Africa.
Stan James has been awarded both UK Gambling Commission and Gibraltar licensing. In September last year the company sold its online operations to the Unibet group, which retains the rights to the Stan James brand, an acknowledgement by the Swedish internet gaming group of the player goodwill which the brand generates.


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Nigerian bookmaker Nairabet has just signed a long-term deal with betting systems supplier OPTIMA to power its bookmaking operations.

CEO Akin Alabi: OPTIMA will be powering all our operations. Mobile, retail and call centre. We needed a very powerful provider to cater for our growing needs, and after a careful analysis of the major providers out there, we opted for OPTIMA. I was a bit sceptical about their ability to adapt their products to fit the Nigerian market. For example, the internet is not so perfect here in Nigeria, but they responded by creating a lighter version of the mobile page for us to cater for those with “not so smart phones” and 2G Internet. That shows how responsive and flexible they are.

CEO Jacob Lopez Curciel: OPTIMA is proud to be the partner who supplies Nairabet with their main gaming platform for Sports Betting and Gaming, for all their channels Web, Mobile, Call Centre and Retail. Nairabet is the right partner for OPTIMA for many reasons, they have a clear approach to business, with a clear strategy and line of work which OPTIMA believes is a winner for the coming years. OPTIMA product and team flexibility will permit Nairabet reacting quickly to market challenges and demands in their leading position.


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Optima announces the arrival of Colossus sports pools to its platform as a new member of the OPTIMA™certified partner network, with the leading African operator NairaBET becoming the first Optima client to go live with the world’s biggest sports jackpots.  The collaboration with Colossus Bets ensures that the growing Colossus product portfolio is available to Optima’s expanding client base for web, mobile and retail as part of a standard integration on the OPTIMA™ Multi Channel Gaming suite.

Jacob Curciel, CEO and founder of Optima said: “We believe that the formula of lotto-sized sports jackpots with cash-out throughout is a great addition to what we can provide to our operator clients.  Our arrangement with Colossus Bets is consistent with our goal of offering the most innovative products and solutions in the e-gaming sector.”

Bernard Marantelli, CEO and founder of Colossus Bets said: “Optima’s global customer base makes them a great partner for Colossus Bets. Through Optima, our pools are already live with a premier African betting brand in NairaBET and we look forward to growing with them the stable of partner operators offering risk free, sports jackpots of 10-20-30 million pounds to their clients. Colossus’s globally networked pools make us the only firm able to offer this prospect.”

About Colossus Bets
Colossus Bets is a multi-award-winning pool betting operator, offering the world’s biggest sports jackpot bets including the £10,000,000 Colossus. Our mission is to democratise sports betting by offering accessible, winnable pools with unique, patented cash-out opportunities. The firm has distributed more than £50 million in prizes since its B2C launch in 2013.
Colossus Bets has pioneered cash-out and has been granted a series of patents in relation to the functionality across all forms of betting and gaming.


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Independent bookmakers in the UK have been praising OPTIMA for giving them the tools to compete with high street corporate bookmakers and backing up the product with high end customer service.

North-West based independent bookmaker David Pluck is one of the enthusiastic users. Half a year after installation throughout its 40-betting shop estate across the North West of England, founder David Pluck says that the OPTIMA system has exceeded his expectations in terms of business improvement and efficiency, reliability, costs and intuitive operation.

Pluck pointed out that these factors are important for a bookmaker competing with major plc rivals on the High Street. He added that the OPTIMA system takes up less space at shop level and is immediately attended by technical staff.
Emergency support is via a 4G system in case that broadband internet is down, that kicks in automatically and so seamlessly that it is barely noticeable. And if required OPTIMA technical staff are on call and carry out site visits.
“OPTIMA, from the chief executive down, is remarkably responsive to any calls,” Pluck observed.


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Irish operator Bar One Racing  signed a deal with OPTIMA for the supplying of its renowned OPTIMA MGS software suite. The agreement included the EPOS retail serverless software to be installed in all their shops, and the setup of web and mobile channels supplemented by the innovative SSBT and iSHOP products OPTIMA launched last year. iSHOP is OPTIMA software which allows the customers to use their own mobile devices to place bets at the retail venues, without having to register an online account, enjoying all the benefits of a personal device based, cash betting journey, and without having to pop to the cashier in order to finalize the bet placement process, enhancing the user experience to a new level of comfort and enjoyment and awaking new revenue streams for the retail bookmaker.


Barney O’Hare explained that to grow his business and give the best experience to his customers he took the step of engaging OPTIMA platform and services. This is an exciting opportunity for Bar One Racing and having a tried and tested platform for our business expansion is vital.


Jacob Curciel, OPTIMA Chief Executive said “We are delighted of working with Bar One Racing teams. They have a well gained reputation in the delivery of an excellent and very competitive product for the Irish market.We are sure our products will help Barney’s team growing their business increasing the amount of high quality products through the retail and online channels.



Bar One Racing has close to 40 Retail Betting Shops throughout The Republic of Ireland and is continuing to expand. A family owned business for over twenty years with Barney O’Hare as Managing Director. Bar One Racing currently employ over 200 staff.