Optima Wins The Best Standalone Platform Provider Award at the Prestigious SBC Awards 2017

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SBCawards17_00290 NOTICIAOptima retail and online betting technology specialists nominated in four categories: wins Best Standalone Platform Provider and achieves highly commended citation on Best Retail Supplier list.

Now in its fourth year of rewarding and celebrating the best in sports betting, the prestigious SBC awards recognise the achievements of suppliers, operators and affiliates from across the industry, with 28 award categories this year.

The supplier category was judged by a large panel of top industry executives.

What is OPTIMAMGS™ and what makes it The Best Standalone Platform and one of a kind in the sportsbook and gaming technology sector?

OptimaMGS™ stands for OPTIMA MULTICHANNEL GAMING SUITE, an integral, turn-key egaming and sportsbetting platform solution, that orchestrates applications, engines and tools, bundled with support, development and integration services allowing operators to serve their customers through multiple customer engagement channels seamlessly, for multiple product verticals, all under a single OPTIMA system, using outstanding technology and providing access to hundreds of services and third party products.

This year, Optima has been a finalist in the following categories:

  • Best Multichannel Supplier
  • Best Multichannel Supplier
  • Best Standalone Platform Provider
  • Best Retail Betting Product

Jacob Curciel Lopez, chief executive of the company, attributed the achievement of the awards and nominations to the hard work and professional dedication of Optima employees in pursuing the company’s goals.

“These awards underline Optima’s commitment to excellence in services, quality and security in all software development and IT services delivered by our company,” he said.

“The Optima platform has an impressive reputation for performance and scalability, professional bookmaking tools and features, and a range of integrated services, which we continue to evolve and improve, developing products like the Optima EPOS system and our multichannel gaming suite.”

Optima Shortlisted in 4 Categories at the SBC Awards 2017

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The top performance sports betting and gaming platform provider has been nominated in 4 categories at the prestigious SBC Awards, an event in its 4th year now, that is taking place in London, on Tuesday, 05 of December, where the whole industry will gather to celebrate the fantastic achievements in the last 12 months.

Last year, Optima won The Best Retail Betting Product Award for its innovative iSHOP product which allows customers to use their own mobile devices to place bets at the retail venues, receiving the same benefits of cash based and anonymous betting, with the comfort and enjoyment of using the latest technologies, in-play betting, streaming and many other functionalities not available today in the over the counter business.

This year, Optima is a finalist in the following categories:

  • Best Multichannel Supplier
  • Best Sportsbook Supplier
  • Best Retail Betting Product
  • Best Retail Betting Product

What is OPTIMAMGS™ and what makes it one of a kind in the sportsbook and gaming technology sector?

OptimaMGS™ stands for OPTIMA MULTICHANNEL GAMING SUITE, an integral, turn-key egaming and sportsbetting platform solution, that orchestrates applications, engines and tools, bundled with support, development and integration services allowing operators to serve their customers through multiple customer engagement channels seamlessly, for multiple product verticals, all under a single OPTIMA system, using outstanding technology and providing access to hundreds of services and third party products.

MGS™ also offers the renowned Sports Betting, Horse and Dog Racing products, fully automated, hybrid Human-AI based Risk Control, Multi-feed Content Integration API and state-of-the art Frontend components. The engine offers fixed odds and Pool betting capabilities with the amplest bet type, market type and content management capability in the market.

OPTIMAMGS™ Sports Bettting, the industry leading fixed-odds system with a number of key features

  • Modern open layered architecture,
  • Unequalled risk and game management functions,
  • Flexible, powerful and high-performance web betting, including fully-featured web content management,
  • Simple to use, yet powerful betting event management,
  • Cross-game player management with wide integration,
  • Powerful, flexible, open and cost-effective technical infrastructure.

Serverless EPoS as the Best Retail Betting Product

OPTIMA’s renowned SERVERLESS EPoS innovation was designed with the mission to do more with less.

The constantly evolving software allows operators to offer players a faster and more convenient way to enjoy their products, while players gain access to an increased range of betting opportunities.

EPoS is a cash-based application featuring two-phase image capture and translation and full and partial mark-sense. It has a centralized but supporting “stand-alone” architecture featuring real-time centralised alerting. The notable feature of this product is the large range and richness of features of the products offered.

EPoS Hardware

The EPoS system is largely based on commodity hardware. This means there is no vendor tie-in; the hardware can be sourced either by OPTIMA or directly by the client. The core of the system runs on a totally standard PC running Windows 10 with very low specs, making it very cheap to acquire for the bookmakers.

The serverless system enables OPTIMA Partners to benefit from a huge increase in performance and cost reduction compared with our previous Server Based EPoS solution, which was an absolute leader in the market.


OPTIMA delivers serverless solution through extended BTC deal

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OPTIMA has upheld its commitment to servicing independent bookmakers by announcing an extension to its partnership deal with the Bookmakers Technology Consortium (BTC).

Just a day after teasing a 50% increase in the deployment of its serverless solution at the Bookmakers Trade Fair, the sports betting provider agreed a deal that will give bookmakers with less than 20 shops in the UK access to its Multi-Channel Gaming Suite and EPOS Serverless v2 from December 2017.

Speaking in the Keynote Theatre in Solihull last week, OPTIMA CEO Jacob Lopez promoted the serverless solution which enables operators to do “more with less”.

EPOS v2 is a retail till application with a centralized architecture featuring real-time pre and in-play content delivery, live centralised liability, live bet tracking and reporting system.

It has been designed to provide a 70% reduction in setup and ownership costs for retail bookmakers, since investment is carried out only in the central infrastructure and till machines can operate with the lowest bandwidth use in the market.

New features are rolled out across the entire Bookmaker’s estate in just five minutes, while the standalone working mode provides a “continuity solution in adverse situations” because bets can be captured even when internet is down and processed when the connection returns.

Lopez commented: “We are pleased to extend our existing partnership with real operators that know the business upside down. We expect the BTC will increase the number of members that will benefit of all services provided by its non-for-profit organisation.

“With the new Serverless V2 and the new White Label oriented tools, bookmakers using the Serverless service from the BTC will have individual access to the data and tools to take control of their own business and group of shops.

“The BTC is following the UK bookmakers which have used EPOS serverless for more than 18 months in gaining access to a technology that allows them full control of their business at partner level, the possibility to roll out new features within minutes and the reduction of long release downtimes.

Howard Chisholm, Director of BTC, added: “Adding support for Optima MGS and EPOS Serverless v2 brings many benefits to the members of BTC. The EPOS Serverless v2 enables a quick installation in shops which already have standard EPOS equipment in place, which can be reused, providing considerable cost savings over traditional EPOS installations.

“The change to Optima MGS provides considerable enhancements to facilities available to individual shop operators and small groups using the system. All operators will have a field book available for every event, the Bet Control application enables central monitoring of large running up bets and the central security application enables live monitoring of bet settlement.

“BTC are very pleased to be able to offer these new features to the independent sector in the UK and look forward to working with Optima to provide further enhancements in the future.”

Source: sbcnews.co.uk


OPTIMA will showcase its innovations at TVC 2017

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This 26th of October, OPTIMA Team returns to the TVC Bookmakers Trade Fair at Solihull to showcase its latest innovations.

For the third time in a row, OPTIMA joins this very successful and only trade show aimed at Independent Bookmakers as an exclusive partner offering first-hand experiences to its visitors.

Newly released product upgrades, innovative features and demos will be presented by the OPTIMA Team at the Stand 10, allowing visitors to learn more about advantages of OPTIMAMGS, the most powerful, dynamic and feature rich multichannel platform in the market.


The TVC Bookmakers Trade Fair attracts a range of exhibitors, partners and industry insiders, ranging from gaming and betting software vendors, to screens, gaming machines, terminals to furniture, security and printing services suppliers, along the Gambling Commission, as a regulatory body, and other industry organisations.

Two OPTIMA Team members have been confirmed as speakers at this year’s show:

11:30, ServerLess EPOS

How technology helps retail operators in innovating and enriching their product offering whilst reducing operational costs and increasing availability of betting services to customers.

Presented by Mr. Jacob Lopez, CEO at OPTIMA.

13:00,  Innovation and Optimization through a Self-Service System

A new generation of self-service cabinet-agnostic software that completely satisfies bookmakers’ demand for a fully consistent offer of OTC and the SSBT products, complete access to liability control and risk management tools and new, game-changing commercial models, allowing for more flexibility and new revenue streams generation to operators.

Presented by: Ms. Marta Nikolova, Head of Account Management and Customer Care at OPTIMA.


Get in touch with OPTIMA at the Stand 10 and Raise the Game!

SBC Awards 2017, a great event to celebrate

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SBC Awards 2017

OPTIMA will be attending to the fourth edition of this event which will be a great occasion to recognise excelence and to celebrate new market opportunities.

SBC Awards will honour the hard work across the sports betting industry through 11 Operators/Affiliate awards and 17 Supplier awards.

The judging panel will include James Woods, Head of Performance Marketing for bet365BetBright CEO Marcus Brennan and Marcos Oliveira, Chief Affiliate Officer for Clever Advertising Group, with more additions to be confirmed in the next few weeks.

Jacob Lopez Curciel, CEO for OPTIMA (awarded Best Retail Betting Product 2016), explained: “We are very proud to be the headline sponsor for the SBC Awards 2017. The event comes as a great time, as we are celebrating the opening of a window for new online licence applications in Spain that will enable new online operators to work with OPTIMA to gain access to the market. This is something we are very much looking forward to celebrating with the entire gaming industry.”

The fourth edition of this event, sponsored by OPTIMA, will take place the next Tuesday 5 December, at the stunning Artillery Garden in central London, reflecting the great expansion of these awards.

Source: sbcnews.co.uk

New opportunities in the Spanish Market

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The Spanish regulatory body la Dirección General de Ordenación del Juego, (DGOJ) has promoted a call for new applicants for the Spanish gambling market.

In case of being approved by the Ministry of Finance, the new tender process is expected to be re-opened in 2017. During this year, the interested parties would be able to make their applications of general license to the DGOJ.

This news represents new opportunities in the Spanish market in which the online gambling sector grow up year-on-year.

Total amount played in euros

Source: Prepared by the authors on the basis of Online Gambling market data of the DGOJ.



OPTIMA is an innovative software developper of B2B and B2C turnkey sports betting and gaming solutions with partners in Europe, Asia, Africa and America.

Our platform, OPTIMAMGS is the most dinamyc, flexible and powerful betting and gaming multichannel platform which is certified in Spain and live since 2012.

Be different than anyone else through unique product design, unique promotions available and unique performance and product availability.



Optima at Betting On Sports 2017 Stand D1

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OPTIMA continues its positioning at the forefront of the e-gaming and bookmaking suppliers with its presence in one of the most important industry events. OPTIMA has a stand and participates in the conferences held at The Betting on Sports 2017 that will take place at OLYMPIA Conference Center, London.

The international developer of leading software solutions, will reveal new products and will perform various presentations to the audience around OPTIMAMGS™, its multichannel and multivertical gaming platform.

OPTIMA, through its platinum sponsorship to the BOS conference, will also make available various spaces for the attendees to refresh and network during the different days the conference takes place.
OPTIMAMGSTM , is a dynamic, customizable and flexible platform that allows operators to offer their products via desktop, mobile, retail, call center, SmartTV and game consoles. It is designed for those Operators, who are in the demand of very high performance, stability and feature rich software also integrating a myriad of products from third parties that integrate seamlessly with its world-class sports betting fixed odds product.

Among its advanced features, OPTIMA offers fully automated content management, risk management and other very easy to use functionalities reducing the overhead for the teams to operate in a very complex market. Full control of the entire platform is available, with the possibility of outsourcing any part of the services to any third party the operator will require to work with.

Visit the OPTIMA booth (D1) to discover how OPTIMAMGSTM can take your business to the next level.



Success at Expojoc 2017

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Betting platform and systems provider OPTIMA has been working to increase market share in its native Spain. The firm is focused on exporting its product and services, as 95% of its business is with international clients, but OPTIMA is also using its global brand in the home market.

Last week, it showcased its products to a local audience after outlining a Spanish focus at EXPOJOC trade show in Valencia. OPTIMA explained its focus on Spanish market presence and its existing partnership with Catalan-based GoldenPark.es, one of the leading gaming companies in the Spanish sector.

General Manager Juan Mediavilla believes the gambling software provider has increased its reputation in the Spanish market by introducing the MGS multi-channel gaming platform to the local betting industry.

“It was a pleasure for us to have been able to present our products to the Spanish market at EXPOJOC,” said Mediavilla. “We want to thank both the organisations and all those visitors who have accompanied us throughout the day.”

As platinum sponsor of Betting on Sports 2017 (13-15 September), Optima is gearing up for the second incarnation of the largest international sports and betting trade conference in Kensington. CEO Jacob Lopez Curciel starred in the live betting environment session at last year’s event

Source: https://sbcnews.co.uk/technology/2017/06/20/optima-market-share-native-spain/

OPTIMA will participate in EXPOJOC Valencia 2017

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The Spanish-based provider, which develops and markets one of the leading software systems for the gaming and sports betting industry, will introduce its comprehensive MGS multi-channel gaming platform on 13th and 14th June in Valencia, Spain.

Visitors to the OPTIMA booth (B-7) will be able to see a complete range of products, designed to promote a solution to operators who want to contract an independent platform, which they can develop in a personalized way and without sharing resources with other gaming operators.

OPTIMA MGS is a constantly evolving software platform that allows operators to offer players a faster, safer and more personalized way to enjoy their products, designed in particular by each operator, based on their business and product philosophy.

Optima participates in EXPOJOC

OPTIMA offers customized solutions, from OPTIMA-OPERATOR shared development models, to dedicated development resources for individual operators, directly managed by OPTIMA or fully managed platforms, always taking into account that OPTIMA does not operate the platform, OPTIMA develops and maintains it. The operators can develop and focus on their business while leaving the management of the technology in the hands of experts.
Each year, the innovations provided by OPTIMA have captured the attention of the industry, which has allowed OPTIMA to keep its platform at the forefront of technological and product innovation.
The OPTIMA MGS platform is multichannel: Web, Mobile, Retail, Call Center, Smart TV or game consoles

Optima’s main products include:

- Face-to-face betting system, WORLD TILL, currently present in more than 20,000 points of sale worldwide.
- Online betting system (Web and Mobile) with the best ratios of performance, scalability and cost of the market (up to 65,000 transactions per second in a mid-range system)
- ORACLE BUSINESS INTELLIGENCE Server Enterprise Edition as part of the backend platform.
- New multi-channel bonus and promotions system, integrated in the near-real time action business intelligence.
- The award-winning iSHOP, which enables users to use their mobile devices such as iPads, laptops and smartphones, to place their bets at retail locations such as casinos and betting shops.
- Specific products for newly regulated markets (Africa, Eastern Europe, etc.)

Visit the B7 booth to discover how OPTIMA can bring a differential element to your business and provide a solution that will allow your business to grow without technological or product boundaries.


OPTIMA at Betting On Football 2017

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OPTIMA is the Gold Sponsor for Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge.

Ahead of the 3-5 May event, we spoke to Jacob Lopez Curciel, CEO at OPTIMA, about why football is such an attractive sport for betting, how the market is changing from a consumer perspective and how betting and football stakeholders can work more effectively together.

SBC: Why is football such an attractive sport for betting?

JLC: As the king of sports, football is more than a sport in most countries, and in many cases a way of life. Football is everywhere, it is exciting and is easy to understand. Football is well known and sports followers normally support one or more teams, and participate in many other activities related to football that are not always related to the clubs themselves.

Why is it so attractive for betting? Considering the above, and that there are all kinds of things that influence our decision-making processes, the desirability bias affects most of the decisions regarding the sports and the betting behaviour of the punter; hence, a well-known sport, supported teams and supported players allows a higher number of bettors for football than for any other sport and makes football very attractive for many punters.

From the bookmakers’ perspective, attracting the interest of the punters is vital. Higher number of followers for a sport means that it will get more attention by the bookmakers, and that translates into more products, more suppliers and more opportunities available to punters.

Technology also is helping to support the above, with OPTIMA continuously investing in new products, usually made available for football and horse racing before any other sports.

SBC: From a consumer perspective, how is football betting changing?

JLC: The evolution of the betting punter in the last few years has been very noticeable and our partners know all about it. Part of it is due to technology provided by the operators and part of it due to the amount of information available in social networks, real or near real time data and a wider number of offers.

Currently the football punter compares prices, cashes out and selects accumulators based on prices but also considering the bonuses given on those when selecting what they want to place their bets on. More and more punters are betting on less and less top competitions and less and less market types, permitting them to concentrate on mastering certain patterns and recognising situations that make the punter think they have an advantageous position over the bookmaker.

Hence, we could say that consumers have more tools at their fingertips to react in almost real time to information that influences their decision process, and which makes them vary the opinion previously held regarding an evaluated outcome. Here is where allowing the customers to correct their decisions, with tools like cash out, creates the impression to the punter that they have bigger control and it really increases the number of interactions the punter now has with the bookmaker, which translates into higher enjoyment for the punter and higher profit for the bookmaker.

OPTIMA constantly develop new tools that help the bookmakers in obtaining intelligence about customer behaviour and betting trends, allowing informed decisions to be made in real time, to understand how their customers are changing and to produce new products and variations of the existing ones that better service their customers’ preferences.

SBC: How can betting & football stakeholders work better and more effectively together?

JLC: The Betting on Football Conference certainly helps. Increased dialogue and transparency on key issues (sport integrity, trading anomalies) to improve consumer confidence.

The dialogue between regulators, football organisations and federations, marketing organisations and bookmakers to provide a fair and safer betting environment to consumers, keeping them away from problem gambling. Also from the bookmakers’ perspective, greater control and clearer actions to correct the existing integrity problems in some sports, also touching on football.

SBC: What key agenda, debate or discussion do you want to hear at BOFCON 2017?

JLC: Collaboration between regulators, football organisations and bookmakers in respect of fraud detection and integrity in football. How could technology organisations help them more?

Source: SBC News