El famoso jugador de fútbol LUIS GARCÍA invitado especial de OPTIMA™ en la Feria de Londres

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Imagen cedida por www.azarplus.com

El famoso jugador de fútbol Luis García estuvo el pasado miércoles en el stand OPTIMA™ (N2-310) de ICE 2018, donde acudió como invitado especial del también exitoso equipo de esta empresa española, que tan grandes logros está consigiendo en el ámbito del software para Juego. 

Según cuenta García, coincidieron en un evento londinense del Sector por pura casualidad, y fue hablando como comenzaron a establecer una conexión. ”Terminó el SBC y seguimos hablando, pues al final es una compañía que tiene base en Sevilla, en Gibraltar, en diferentes sitios en europa, y esa colaboración se presentaba como sencilla”.

“Empezamos a hablar”, relata, y fue así como ”me empezaron a explicar qué era OPTIMA™, que habían nacido hacía muy poquito, cinco años concretamente y que había crecido tanto en tan poco tiempo. A partir de ahí fue ver qué podíamos hacer, como podíamos colaborar”.

En dicho evento, donde Luis García acudió de invitado, OPTIMA™ recibió dos de los prestigiosos Premios SBC, unos galardones que García sabía de antemano que iban a conseguir. “No les pude decir que tenían un premio, yo ya lo sabía, pero me hice el duro”, explica con simpatía.

“Y la colaboración ha empezado aqui, en Londres, en un evento como éste, tan especial para todo el mundo del eGaming y software. Y bueno, aquí estamos intentando aprender de lo que hay detrás de lo que el usuario ve, que es la pantalla, el pantallazo de donde vamos a apostar”, dice. Una colaboración que, por otra parte, le ha descubierto un mundo que no deja de sorprenderle. “Estoy disfrutando porque es un mundo muy nuevo y,  sobre todo, como comentaba anteriormente, aprendo mucho de OPTIMA™, una compañía que ha crecido tantísimo en los últimos cinco años”.

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Imagen cedida por www.azarplus.com

 

Luis Gracía nos reveló que no era su primer contacto con el Juego, pero sí con la Industria. “No soy gran apostador, pero sí he apostado en algunas ocasiones”.

Asimismo afirma: “No tengo conceptos de software, aunque sí me gustan los gadgets y he estado cerca de ello, pero siempre te olvidas un poco de que es lo que se genera detrás. Por eso cuando se encontró con OPTIMA™ explica :”fue un mundo totalmente nuevo para mí, del que he ido aprendiendo poquito a poco”.

En particular, le tiene fascinado el trabajo que realiza OPTIMA™. Y es que en sus propias palabras hacen “un producto muy exclusivo, para un determinado público y siempre hecho a medida”. En este sentido, García apuesta fuerte por la compañía sevillana. Simplemente, explica, porque “su producto es de máxima calidad, no quiero decir que es el mejor porque parecería que estoy haciendo la pelota, pero la realidad es que así es. Al final, las estadísticas y los números están ahí y no engañan”.

Afirma sentirse contento con su colaboración por el gran nivel de OPTIMA™. “Quieras que no, tu siempre deseas estar linkeado con este tipo de compañías. Yo soy embajador del Liverpool y del Barcelona, y qué mejor que estar en el mundo del software con OPTIMA, una de las mejores firmas a nivel nacional e internacional”.

Sobre el alarmismo suscitado en algunos sectores sobre el auge de las Apuestas Deportivas, García se muestra claro. Por un lado, considera que “no podemos frenar una tecnología que es imparable. Además, a España ha llegado un poquito tarde, yo vivía en Inglaterra desde el 2004 y ya estaba implementado”.

A tal respecto, considera que “no podemos parar la evolución”, ya que “la innovación está cada día más presente y, además, va a una velocidad…”. Sobre este aspecto, García pone unos ejemplos muy ilustrativos. “El otro día me daban unas estadísticas de cuánto tardó el teléfono en tener 50 millones de usuarios, creo que fueron 75, o cuanto tiempo tardó la radio en tener 50 millones de seguidores, que creo que fueron 25″. Ahora, sin embargo, “la velocidad a la que se mueven las cosas ahora es mucho más rápida”, concreta.

“Entonces, sí entiendo que nos alarmemos porque haya un poquito, entre comillas de ignorancia, frente a un mundo que no conocemos, pero al final no se puede parar, porque es lo que tenemos hoy en día. La era digital está aquí y está para quedarse”.

Las tecnologías para García tienen un gran atractivo. “Siempre me han gustado”, dice. “Además, creo que es una herramienta que podemos aprovechar, un beneficio para nosotros, siempre y cuando la podamos controlar”. Apostar por la prevención es, a su juicio, la mejor manera de abordar las novedades que nos traen los nuevos tiempos. ”Yo creo que ahí es donde la gente se supone que está un poco asustada, a que llegue el momento en que no se pueda controlar y nos sobrepase, pero bueno, yo creo que si las cosas se van haciendo bien y poco a poco creo, irá todo bien”.

Volviendo a OPTIMA™, más allá de las explicaciones técnicas, que no son su campo, García subraya la sorpresa que le produjo y sigue produciéndole empezar a conocer “este mundo”, ya que, ”al final, para las personas que no están en él, es algo totalmente surreal”. Pero cuando ves realmente todo lo que hay detrás, no te lo puedes imaginar”, dice.

Su curiosidad natural lo mantiene siempre atento, con ganas de aprender cada vez más, de alimentar ese hambre de saber más sobre lo que no se ve de estas nuevas formas de ocio que tanto éxito están teniendo. ”Porque nosotros como usuarios estamos acostumbrados a ver una máquina en un bar, las plataformas en los casinos, el que juega a los juegos electórnicamente, yo he jugado a la pocha online, que es un juego español, al mus o incluso al póquer, pero eso es lo que vemos. No sabemos realmente qué hay detrás, cómo funciona. Por qué cuando yo le doy ok, el otro recibe el ok, pero, qué pasa cuando la banca me retira cuando pierdo… Esas son las cosas que los usuarios no entendemos. Entonces, OPTIMA™ es la que organiza todo eso a la perfección y con total garantía”.

Igualmente, demuestra un gran sentido común cuando apunta a la satisfacción del cliente como clave para el éxito empresarial, “Es el propio cliente el que, boca a boca, dice si un producto funciona bien. Cuando tienes un producto que funciona, cuando te hacen un traje a la medida para lo que tu necesitas, yo creo que eso es lo mejor. Es verdad que las redes sociales funcionan, que estas exposiciones funcionan, pero lo que mejor funciona y que, al final se queda, es el boca a boca. Si a mí me funciona, quiero que a un compañero mío le funcione también”, concluye en clara alusión al buen hacer de OPTIMA™.

Luis García siendo entrevistado por Azar Plus

Imagen cedida por www.azarplus.com

Descubre los imágenes de la cena de OPTIMA™ cedidas por www.azarplus.com

Fuente: www.azarplus.com

Visiting ICE? Meet Luis Garcia at Optima Stand N2-310 and learn about the best gaming platform!

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Luis García

Coming to ICE this year? Stop by the stand N2-310 and learn in person why Optima has been so much in the news recently. Optima team will explain all the recent achievements, new products and market developments along with the plans for the 2018 of this increasingly successful Spanish corporate group.

Their special guest, Luis Garcia, one of the most famous Spanish football superstars and a Champions League winner with Liverpool, will accompany Optima clients, media partners and visitors at the Stand on the 07th February. This will be a unique opportunity to meet this outstanding international footballer, ask questions about his career and hear the latest news on the upcoming FIFA World Cup and all things football.

Why OPTIMAMGS™?

Discover Optima´s top performance, award-winning turn-key e-gaming and sportsbetting solution and learn why two large UK operators entered an agreement with Optima just after the acclaimed brand was named The best Standalone Platform 2017, awarded by the SBC Awards past December.

If you are an operator, do not miss the opportunity to visit and see for yourself how OptimaMGS™ can help improve your business and bottom line. Some of the benefits of the OPTIMAMGS™ platform:

  • Tens of thousands of transactions per second.
  • Comprehensive, bespoke feature-rich platform that integrates existing functionality with operator´s own desired features or third-party add-ons.
  • Real production up-time 99.999%.
  • Up-time service levels guaranteed by contract.
  • Business continuity solutions with two or more data centres involved.

Optima and Luis Garcia look forward to meeting you at the Stand N2-310 at ICE Totally Gaming 2018.

BOOK A MEETING

Entra en vigor la liquidez compartida en el Póquer Online en el mercado español

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Entra en vigor la liquidez compartida en el Póquer Online en el mercado español tras la publicación de la resolución en el Boletín Oficial del Estado.

La Resolución permite que los operadores que cuenten con las correspondientes licencias de juego estatal para ofrecer el juego de póquer en línea a usuarios en España puedan ofrecer mesas y torneos en los que existan usuarios de las jurisdicciones firmantes del Acuerdo sobre liquidez compartida en el juego de póquer online firmado en Roma el pasado 6 de julio, en los términos establecidos por tales jurisdicciones.

La Resolución establece las condiciones a que dichos operadores deben sujetar la posibilidad de comercializar el juego de póquer bajo liquidez compartida e igualmente, mediante las correspondientes modificaciones del marco actual, las condiciones técnicas, de control y de reporte necesarias para que pueda ser ofrecido con todas las garantías para el orden público y los usuarios.

La posibilidad de liquidez con jugadores de otras jurisdicciones a través de entornos que resulten seguros para los usuarios españoles, en juegos como el póquer para los que la masa o profundidad de las participaciones es un elemento importante, aumenta la variedad e innovación y por tanto las opciones de los consumidores, reforzando el mercado regulado de juego en línea y con ello su sostenibilidad social.

La efectiva implementación de este marco en España, tras la realizada en Francia, abre la posibilidad de que los operadores oferten mesas con jugadores de ambos países a partir de las próximas semanas.

Fuente: azarplus.com

BETFRED signs a multi-year agreement with OPTIMA

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SEVILLA, SPAIN – Dec. 21, 2017 – OPTIMA has announced that it has signed an agreement with BETFRED Group that enables OPTIMA to provide its platform, ongoing development and support for online, retail and call center business of BETFRED Group.

As part of the agreement, from January 2018 OPTIMA will manage the core platforms development and support of BETFRED. The deal includes the rollout of the awarded OPTIMAMGS™ platform and its retail product Serverless v2 for over 1600 betting shops supporting near 4,000 point of sale OTC terminals.

With this long-term agreement, BETFRED looks forward to working with OPTIMA to innovate and progress according to the strategic plans set out by the Group. OPTIMA´s expertise, capabilities, quality of its products and services are well recognized in the gaming industry and will be, no doubt, key to our success” said Mark Stebbings, BETFRED Managing Director. “Following its strategy to work only with leading operators, OPTIMA is pleased to work with BETFRED Group, which is the third biggest operator in the UK market, and more importantly, counts with a very professional and experienced team with a clear vision of becoming a market leader. OPTIMA will put all its expertise, services and awarded technology to immediately start helping BETFRED to thrive in this very competitive market for the coming years” said Jacob Lopez, OPTIMA CEO. “.

About Betfred:

The Group operates Betfred and Totepool. The Group operates 1668 Licensed Betting Offices on the high street, pool betting on 58 racecourses, together with online and mobile betting. Betfred acquired the Tote in July 2011 for £265 million and the company was awarded an exclusive seven year licence to operate pool betting on UK racecourses. The company was founded by brothers Fred and Peter Done who started with just one shop in Salford in 1967. Back then Betfred differentiated itself by offering excellent customer value and excellent service. These principles are still at the heart of the business.

About OPTIMA:

Optima is a licensed B2B producer and supplier of the awarded OPTIMAMGS™ turnkey sports betting and gaming solution, with headquarters in Sevilla (SPAIN) and offices in Gibraltar, Belgrade and London. Optima’s aim is to supply first-class technology solutions supporting real betting and gaming operators in their market leadership allowing them to deliver a premium sports betting and gaming experience. OPTIMAMGS™ platform is certified in all major jurisdictions worldwide.

IGT expands strategic partnership with OPTIMA for delivery of sports betting services

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Agreement provides international customers with quality ongoing support, maintenance, and development of current platform.

IGT has announced that it has signed an agreement with OPTIMA™ for the licensing, support, and development of IGT’s sports betting platform in all international regions outside of Italy, the United States, and Canada.

As part of the agreement, signed on Dec. 15, 2017, IGT is licensing its Sports Betting platform to OPTIMA™, enabling it to provide the day-to-day management of IGT’s existing sports betting relationships in international markets, and to be IGT’s preferred supplier for delivering sports betting solutions in these regions.

“IGT, as legacy GTECH, has successfully partnered with Optima since 2014 when we licensed our sports betting platform to them for a group of existing GTECH betting and gaming customers,” said Walter Bugno, IGT CEO International. “With this new agreement, OPTIMA™ will ensure that all IGT sports betting customers in the international market receive high-quality ongoing support, while benefitting from OPTIMA™’s ability to develop and enhance the IGT sports betting platform.”

“This strategic partnership gives OPTIMA™ the opportunity to focus on our strength as a B2B Sports Betting provider in the international space,” said OPTIMA™ CEO Jacob Lopez Curciel.  “As a result, we can continue innovating on our previous investments in the IGT platform, and ensure a first-class experience for sports betting customers and their players.”

About IGT:

IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.

Source: IGT

About OPTIMA™:

OPTIMA™ is a licensed B2B supplier of turnkey sports betting and gaming solutions, based in Gibraltar, Spain and Malta. Optima’s aim is to supply first class technology solutions that are branded and customised to a partner’s requirements so that partners can deliver, to their players, an excellent sports betting and gaming experience.

 IGT Contact:

Robert K. Vincent, Corporate Communications, toll free in U.S./Canada (844) IGT-7452; outside U.S./Canada (401) 392-7452

James Hurley, Investor Relations, (401) 392-7190

Simone Cantagallo, (+39) 06 51899030; for Italian media inquiries

Optima Contact:

Marketing Department, Optima
+34 954 910 535
www.optimagaming.com
marketing@optimagaming.com

Optima Wins The Best Standalone Platform Provider Award at the Prestigious SBC Awards 2017

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SBCawards17_00290 NOTICIAOptima retail and online betting technology specialists nominated in four categories: wins Best Standalone Platform Provider and achieves highly commended citation on Best Retail Supplier list.

Now in its fourth year of rewarding and celebrating the best in sports betting, the prestigious SBC awards recognise the achievements of suppliers, operators and affiliates from across the industry, with 28 award categories this year.

The supplier category was judged by a large panel of top industry executives.

What is OPTIMAMGS™ and what makes it The Best Standalone Platform and one of a kind in the sportsbook and gaming technology sector?

OptimaMGS™ stands for OPTIMA MULTICHANNEL GAMING SUITE, an integral, turn-key egaming and sportsbetting platform solution, that orchestrates applications, engines and tools, bundled with support, development and integration services allowing operators to serve their customers through multiple customer engagement channels seamlessly, for multiple product verticals, all under a single OPTIMA system, using outstanding technology and providing access to hundreds of services and third party products.

This year, Optima has been a finalist in the following categories:

  • Best Multichannel Supplier
  • Best Multichannel Supplier
  • Best Standalone Platform Provider
  • Best Retail Betting Product

Jacob Curciel Lopez, chief executive of the company, attributed the achievement of the awards and nominations to the hard work and professional dedication of Optima employees in pursuing the company’s goals.

“These awards underline Optima’s commitment to excellence in services, quality and security in all software development and IT services delivered by our company,” he said.

“The Optima platform has an impressive reputation for performance and scalability, professional bookmaking tools and features, and a range of integrated services, which we continue to evolve and improve, developing products like the Optima EPOS system and our multichannel gaming suite.”

Optima Shortlisted in 4 Categories at the SBC Awards 2017

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The top performance sports betting and gaming platform provider has been nominated in 4 categories at the prestigious SBC Awards, an event in its 4th year now, that is taking place in London, on Tuesday, 05 of December, where the whole industry will gather to celebrate the fantastic achievements in the last 12 months.

Last year, Optima won The Best Retail Betting Product Award for its innovative iSHOP product which allows customers to use their own mobile devices to place bets at the retail venues, receiving the same benefits of cash based and anonymous betting, with the comfort and enjoyment of using the latest technologies, in-play betting, streaming and many other functionalities not available today in the over the counter business.

This year, Optima is a finalist in the following categories:

  • Best Multichannel Supplier
  • Best Sportsbook Supplier
  • Best Retail Betting Product
  • Best Retail Betting Product

What is OPTIMAMGS™ and what makes it one of a kind in the sportsbook and gaming technology sector?

OptimaMGS™ stands for OPTIMA MULTICHANNEL GAMING SUITE, an integral, turn-key egaming and sportsbetting platform solution, that orchestrates applications, engines and tools, bundled with support, development and integration services allowing operators to serve their customers through multiple customer engagement channels seamlessly, for multiple product verticals, all under a single OPTIMA system, using outstanding technology and providing access to hundreds of services and third party products.

MGS™ also offers the renowned Sports Betting, Horse and Dog Racing products, fully automated, hybrid Human-AI based Risk Control, Multi-feed Content Integration API and state-of-the art Frontend components. The engine offers fixed odds and Pool betting capabilities with the amplest bet type, market type and content management capability in the market.

OPTIMAMGS™ Sports Bettting, the industry leading fixed-odds system with a number of key features

  • Modern open layered architecture,
  • Unequalled risk and game management functions,
  • Flexible, powerful and high-performance web betting, including fully-featured web content management,
  • Simple to use, yet powerful betting event management,
  • Cross-game player management with wide integration,
  • Powerful, flexible, open and cost-effective technical infrastructure.

Serverless EPoS as the Best Retail Betting Product

OPTIMA’s renowned SERVERLESS EPoS innovation was designed with the mission to do more with less.

The constantly evolving software allows operators to offer players a faster and more convenient way to enjoy their products, while players gain access to an increased range of betting opportunities.

EPoS is a cash-based application featuring two-phase image capture and translation and full and partial mark-sense. It has a centralized but supporting “stand-alone” architecture featuring real-time centralised alerting. The notable feature of this product is the large range and richness of features of the products offered.

EPoS Hardware

The EPoS system is largely based on commodity hardware. This means there is no vendor tie-in; the hardware can be sourced either by OPTIMA or directly by the client. The core of the system runs on a totally standard PC running Windows 10 with very low specs, making it very cheap to acquire for the bookmakers.

The serverless system enables OPTIMA Partners to benefit from a huge increase in performance and cost reduction compared with our previous Server Based EPoS solution, which was an absolute leader in the market.

 

OPTIMA delivers serverless solution through extended BTC deal

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OPTIMA has upheld its commitment to servicing independent bookmakers by announcing an extension to its partnership deal with the Bookmakers Technology Consortium (BTC).

Just a day after teasing a 50% increase in the deployment of its serverless solution at the Bookmakers Trade Fair, the sports betting provider agreed a deal that will give bookmakers with less than 20 shops in the UK access to its Multi-Channel Gaming Suite and EPOS Serverless v2 from December 2017.

Speaking in the Keynote Theatre in Solihull last week, OPTIMA CEO Jacob Lopez promoted the serverless solution which enables operators to do “more with less”.

EPOS v2 is a retail till application with a centralized architecture featuring real-time pre and in-play content delivery, live centralised liability, live bet tracking and reporting system.

It has been designed to provide a 70% reduction in setup and ownership costs for retail bookmakers, since investment is carried out only in the central infrastructure and till machines can operate with the lowest bandwidth use in the market.

New features are rolled out across the entire Bookmaker’s estate in just five minutes, while the standalone working mode provides a “continuity solution in adverse situations” because bets can be captured even when internet is down and processed when the connection returns.

Lopez commented: “We are pleased to extend our existing partnership with real operators that know the business upside down. We expect the BTC will increase the number of members that will benefit of all services provided by its non-for-profit organisation.

“With the new Serverless V2 and the new White Label oriented tools, bookmakers using the Serverless service from the BTC will have individual access to the data and tools to take control of their own business and group of shops.

“The BTC is following the UK bookmakers which have used EPOS serverless for more than 18 months in gaining access to a technology that allows them full control of their business at partner level, the possibility to roll out new features within minutes and the reduction of long release downtimes.

Howard Chisholm, Director of BTC, added: “Adding support for Optima MGS and EPOS Serverless v2 brings many benefits to the members of BTC. The EPOS Serverless v2 enables a quick installation in shops which already have standard EPOS equipment in place, which can be reused, providing considerable cost savings over traditional EPOS installations.

“The change to Optima MGS provides considerable enhancements to facilities available to individual shop operators and small groups using the system. All operators will have a field book available for every event, the Bet Control application enables central monitoring of large running up bets and the central security application enables live monitoring of bet settlement.

“BTC are very pleased to be able to offer these new features to the independent sector in the UK and look forward to working with Optima to provide further enhancements in the future.”

Source: sbcnews.co.uk

 

OPTIMA will showcase its innovations at TVC 2017

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TVC

This 26th of October, OPTIMA Team returns to the TVC Bookmakers Trade Fair at Solihull to showcase its latest innovations.

For the third time in a row, OPTIMA joins this very successful and only trade show aimed at Independent Bookmakers as an exclusive partner offering first-hand experiences to its visitors.

Newly released product upgrades, innovative features and demos will be presented by the OPTIMA Team at the Stand 10, allowing visitors to learn more about advantages of OPTIMAMGS, the most powerful, dynamic and feature rich multichannel platform in the market.

BOOK A MEETING

The TVC Bookmakers Trade Fair attracts a range of exhibitors, partners and industry insiders, ranging from gaming and betting software vendors, to screens, gaming machines, terminals to furniture, security and printing services suppliers, along the Gambling Commission, as a regulatory body, and other industry organisations.

Two OPTIMA Team members have been confirmed as speakers at this year’s show:

11:30, ServerLess EPOS

How technology helps retail operators in innovating and enriching their product offering whilst reducing operational costs and increasing availability of betting services to customers.

Presented by Mr. Jacob Lopez, CEO at OPTIMA.

13:00,  Innovation and Optimization through a Self-Service System

A new generation of self-service cabinet-agnostic software that completely satisfies bookmakers’ demand for a fully consistent offer of OTC and the SSBT products, complete access to liability control and risk management tools and new, game-changing commercial models, allowing for more flexibility and new revenue streams generation to operators.

Presented by: Ms. Marta Nikolova, Head of Account Management and Customer Care at OPTIMA.

 MORE ABOUT TVC

Get in touch with OPTIMA at the Stand 10 and Raise the Game!

SBC Awards 2017, a great event to celebrate

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SBC Awards 2017

OPTIMA will be attending to the fourth edition of this event which will be a great occasion to recognise excelence and to celebrate new market opportunities.

SBC Awards will honour the hard work across the sports betting industry through 11 Operators/Affiliate awards and 17 Supplier awards.

The judging panel will include James Woods, Head of Performance Marketing for bet365BetBright CEO Marcus Brennan and Marcos Oliveira, Chief Affiliate Officer for Clever Advertising Group, with more additions to be confirmed in the next few weeks.

Jacob Lopez Curciel, CEO for OPTIMA (awarded Best Retail Betting Product 2016), explained: “We are very proud to be the headline sponsor for the SBC Awards 2017. The event comes as a great time, as we are celebrating the opening of a window for new online licence applications in Spain that will enable new online operators to work with OPTIMA to gain access to the market. This is something we are very much looking forward to celebrating with the entire gaming industry.”

The fourth edition of this event, sponsored by OPTIMA, will take place the next Tuesday 5 December, at the stunning Artillery Garden in central London, reflecting the great expansion of these awards.

Source: sbcnews.co.uk